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Features - The New Optic Bath Dispenser


Cetraben Emollient Bath Additive from Genus


Fresh this month from Genus is a NEW pack for Cetraben Emollient Bath Additive. The innovative features of the new design include a transparent contoured bottle for easy grip, an optic measuring device with a spill resistant filling mechanism for accurate dosing and a drip resistant lip to minimise spillage and mess.

“Cetraben’s new bath additive dispenser is great news for eczema sufferers everywhere as it is going to make bath time so much simpler. People with eczema have to deal with unpleasant symptoms and daily moisturising rituals that can be challenging, so anything that helps improve the daily routine has to be good. It is very difficult, even with years of practice, to know how much bath emollient is needed and this new innovation will be a huge improvement.” Deborah Mason, Managing Director, TalkHealth Partnership.

Until now all bath emollient additives have been available in basic bottles with screw caps so using the correct amount has been challenging and often messy. The new design from Genus utilises ‘the optic’ which is a device that measures the bath oil ready for dispensing. It is filled by squeezing the bottle, the bath oil is forced up the dip tube and into the optic. The optic is set to 10cc/ml, if it is filled more than this, release of pressure on the outside of the bottle allows the excess to be sucked back into the bottle.

“At Genus we are committed to improving the lives of patients with eczema. We are constantly improving our products and their packaging to make daily skincare management routines easier and, for children in particular, more acceptable. Our new dispenser will make bath time simpler, cleaner and by preventing waste, more cost effective.” Tony Griffiths, Marketing Manager, Dermatology Products, Genus.

Cetraben emollient bath additive is used by patients requiring complete emollient therapy for the management
of eczema and dry skin conditions. It is available in 500 ml bottles (NHS £5.75).

In order to view a demonstration please click here

Cetraben emollient bath additive by Genus


Press Release Supplied By health4media.com

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